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Maidenform combined innovation and widespread marketing, including the first TV spots for brassieres. Calvin Klein ultimately sued Warnaco, claiming the conglomerate had cheapened the designer's brand by selling it at discount stores. To get unlimited content and more benefits, check out our Membership page. Ads for men's underwear had more leeway to show the product, but the category was not without controversy. Maidenform also revived a successful campaign from the past inwhen it launched an effort similar to its "I Dreamed. The underwear business became so profitable that it generated legal actions. In the s, Jockey introduced "fashion colors" to what had previously been a white-only industry.
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Print ads and billboards proclaimed, "Let them know you're Jockey," over pictures of such professionals as doctors, firefighters and—in one controversial ad—women stockbrokers modeling hosiery.
Who stole the marketing industry? Playtex Apparel, one of Maidenform's chief competitors in department stores, also went into TV early, starting in with spots in daytime for its bras and girdles. The company started in as a chain of lowbrow lingerie stores and a mail-order catalog better known for steamy photographs than for its merchandise. Spots featured a jingle "Whose underwear is under there?
The leading intimate apparel vendors face tough competition from the designer lingerie outlets, local vendors, and private labels. The intense. Playtex Apparel, one of Maidenform's chief competitors in department stores, also went into TV early, starting in with spots in daytime for.
The campaign was built largely around in-store displays and outdoor boards near major retailers in an effort to rebuild relationships with the company's most important vendors.
The underwear business became so profitable that it generated legal actions. Over the years, it used print ads with illustrations to introduce such innovations as the Jockey brief, launched in Men in the scenes seemed oblivious to her state of undress. InThe Limited bought and rebranded Victoria's Secret to market underwear to housewives and career women as an indulgence rather than as practical "foundation garments" or seductionwear.
Palmer was chosen as the sole spokesman for Jockey and helped make Jockey sports underwear the No.[email protected] You can give your daughter a personal, informative experience shopping for her first supportive undergarment. Cheeky Intimate Apparel Boutique - Elizabeth Ave.
& Bay St., N Nassau, New Providence - Rated based on 49 Reviews "I purchased my first bra. Intimate Apparel store specializing in fuller cup bras and mastectomy fittings.
In the s, Jockey introduced "fashion colors" to what had previously been a white-only industry. Init introduced a campaign from Grey Advertising that featured the well-endowed s film star Jane Russell selling its Hour bra.
Who stole the marketing industry? Playtex Apparel, one of Maidenform's chief competitors in department stores, also went into TV early, starting in with spots in daytime for its bras and girdles.
Warnaco countersued, saying Klein's provocative and controversial ads, created by its in-house agency, CRK Advertising, had hurt the brand's image.