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  • The channel's headquarters is located on West Alameda Ave. InWalt Disney Productions announced its launch of the family-oriented cable channel.

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    The channel's programming during its run as a premium channel, carrying through to its transition to a basic cable channel, targeted children and teenagers during the daytime, families during primetime and adults at night.

    At the time of its launch, Disney Channel was a premium channel that aired for 16 hours a day, from 7 a. During its first full year, the channel was available to more thansubscribers in the U. In Aprilthe channel extended its programming day to 18 hours a day by adding two hours to its late night schedule 7 a.

    Contents [ show ] — As a premium channel, The Disney Channel would air week-long previews four times a year, as well as two free preview weekends periodically with ads targeted to non-subscribersin the same manner as other premium channels such as HBO, Cinemax and Showtime.

    On December 1,Disney Channel began broadcasting on a hour-a-day schedule. Outside of daytime programs for children, the network also aired movies and original specials largely concert specialslargely during the nighttime hours. Early inthe musical sitcom Kids Incorporated, about a pre-teen and later teen-to-young adult gang of friends who formed a pop group, mixing their everyday situations with variety-show and music video style performances.

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    It became a hit for the channel, spawning many future stars in both music and acting during its year run, including Martika who went by her real name of Marta Marrero in the show's first seasoneventual Party of Five co-stars Scott Wolf and Jennifer Love Hewitt billed as Love Hewittand Stacy Ferguson, nicknamed Fergie, of The Black Eyed Peas.

    InGood Morning, Miss Blissa starring vehicle for Hayley Mills of Polyanna and The Parent Trap fame, made its debut; the series was cancelled after 13 episodes due to low ratings.

    Logo Add a photo to this gallery In earlythe channel revived one of the company's early TV staples with The All-New Mickey Mouse Clubwhich was an immediate hit that proved Disney's basic variety show formula could still work, unlike in the short-lived s revival.

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    The latest version contained many of the classic elements from "theme days" to updated mouseketeer jackets, but the scripted and musical segments were more contemporary. ByThe Disney Channel had a total of about five million pay subscribers nationwide. Ineight cable providers volunteered to move The Disney Channel to their expanded basic cable packages, instead of offering it as a premium channel; Jones Intercable was the first provider to carry the channel as a basic network, initially carried on the Basic Plus tier on its Fort Myers and Broward County, Florida systems as a test run.

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    Soon after, other cable systems began to transition the channel to their basic tiers, either as an experiment or full-time. Even as larger multiple system operators such as Cox Communications and Marcus Cable began to offer The Disney Channel on their basic tiers, Walt Disney Company executives continued to deny any plans to convert the channel to an ad-supported basic service, referring to the switches to basic on some systems as part of a five-year "hybrid" strategy; allowing providers to offer it as either a pay service or a basic service.

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    Also inThe Disney Channel experimented with multiplexing its service, rather than broadcast three channels of its service like HBO did that same year, The Disney Channel instead tested a two-channel multiplex service to two cable systems. ByNielsen Media Research estimated that a third of its subscriber base were adults without children in the home; and byThe Disney Channel's subscriber base had expanded to 15 million cable h On September 1, Disney Channel took on a revamped look and dropped the word "The" in the network's name however, promos often referred to the channel as simply "Disney" and the logo often omitted the "Channel" in the network's nameand split the network into three programming blocks: Playhouse Disneycomprising shows aimed at preschoolers; Vault Disney, featuring classic Disney material such as Zorro, The Mickey Mouse Club, the Walt Disney anthology television series, older television specials and features such as The Love Bug ; and the most distinct one, running from afternoon to late evening for teenagers, called Zoog Disney, which used anthropomorphic characters called "Zoogs", who resembled robots but the Zoog characters were given human voices as its hosts.

    The Zoog Disney block was introduced in Augustshortly after the Toon Disney cable channel was launched. The Zoogs' original looks were two-dimensional, though they were redesigned inwith a more three-dimensional design and mature voices, but were phased out after less than a year.

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    A new channel logo which featured a s-era Mickey Mouse on a black Mickey ear-shaped TVwas also introduced in The channel also began to carry break interruptions not featuring commercial advertisements, but promos for network programming and eventually promotions for Disney-produced feature film and home video releases ; the reasons for the channel's decision not to include traditional advertising in its programming include the possible confusion to younger viewers as to the difference between its programming and advertisements, and to prevent increases in license fees for the channel to broadcast feature films however while the channel does not air standard ads, Disney Channel does utilize underwriter sponsorship by companies such as Best Western and Mattel for its programs.

    InDisney Channel began notifying the remaining cable operators who still offered the network as a premium service that they must begin carrying it on their basic cable tier or cease to carry it altogether, saying it would not renew retransmission contracts with providers that would choose to carry the network as a pay service, this included Time Warner Cable and Comcast that were the last remaining major cable providers offering the channel as a premium service.

    ByDisney Channel was available to approximately 70 million cable and satellite subscribers, largely consisting of those who already received the channel via a basic tier as well as what remained of the subscribers that paid an additional fee for the channel.

    By this time, the music videos and concert specials that the channel ran since the rebrand were dropped, citing the inability to receive a stake in the revenue from artists' CD sales and lack of exclusivity for the videos; soon after, the channel began to incorporate music videos from songs featured in Disney's feature films and performed by artists on Radio Disney and signed by Disney's in-house record companies Hollywood Records and Walt Disney Records.

    Disney Channel relaunched ByDisney Channel was seen in 80 million cable homes nationwide. That September, Disney Channel was gradually remodeled once more. The "Zoog" brand name was phased out from on-air usage, though it continued under separate website untilwhen it was merged with Disney Channel's main website.

    On September 16,the Vault Disney block was discontinued, primarily to contribute to the network's new "hip" image, in favor of same-day repeats of the channel's original programming and off-network series; as a result of Vault Disney's discontinuance, for the first time in the channel's history, Disney Channel did not feature any programming targeted at adult audiences — with the only programming that intentionally targets the entire family being the channel's primetime feature films as of JuneDisney Channel is the only one out of the four largest children's cable networks in the United States that does not target a dual audience: Primetime movies were also cut to one each night from two.

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    The channel also ceased producing drama and reality series, shifting focus to live-action sitcoms and animated series. That same month, at 2: ET, Disney Channel introduced a new on-air appearance with a new logo designed by CA Square using an outline of Mickey Mouse's head as its centerpiece that was adopted by its international sister channels in Mayand unveiling a new graphics designed to fit the network's new look.

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    It also revealed its new graphics designed to fit the network's new look. After these changes, Playhouse Disney was the only one of the three blocks introduced in to continue airing; however, it was rebranded as Disney Junior in Moreover, Disney Channel started a bumper which is still used today.

    Every character must introduce themselves and most character will say which series or movies are they from. After that, they will say: Anne Sweeney, a veteran cable executive, took control of Disney-ABC Television Group in and successfully remade Disney Channel into "the major profit driver in the company.

    Beginning around that time while Disney Channel's intended target audience are preschoolers, pre-teens and young adolescents, the channel began to quickly gain in popularity and created increased competition with Viacom-owned Nickelodeon and the channel began to add viewers outside the main target audience and make teen idols out of some of the channel's stars.

    InDisney Channel released its first ever musical made-for-cable movie called The Cheetah Girls; it received 84 million viewers worldwide. The success of The Cheetah Girls led to the creation of other music-themed original programming such as the original movie High School Musical and the original sitcom Hannah Montana.

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    InThat's So Raven became the network's highest-rated series since the network's move to basic cable; as well as being the first Disney Channel Original Series to beat the episode limit the channel had formerly imposed a highly controversial programming rule inthat guaranteed that any original series would end after 65 episodes as a move to prevent production cost increases, though this rule is no longer enforced ; the series eventually hit episodes, becoming the channel's then-longest-running original series Phineas and Ferb will beat it about 10 years later, inthough.

    List of Disney Channel original films High School Musical 2 is currently the most successful DCOM in terms of popularity and accolades, setting a basic cable record for the single most-watched television program, as its August debut was watched by The Cheetah Girls films were also notably successful in terms of merchandise and sales for its concert tour and soundtrack albums.

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    The first film in was the first made-for-TV movie musical in Disney Channel's history, and had a worldwide audience of over 84 million viewers. The second movie was the most successful of the series, bringing in 8. An date concert tour featuring the group was ranked as one of the top 10 concert tours of ; the tour broke a record at the Houston Rodeo that was set by Elvis Presley inselling out with 73, tickets sold in three minutes.

    In addition to its made-for-cable films, Disney Channel has rights to theatrically released feature films, with some film rights shared with sister network Freeform.

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    Programming blocks Current Disney Junior — "Disney Junior" is a block that features shows targeted at children aged 3—9. Eastern and Pacific Time the block primarily targets preschoolers as Disney Channel's usual target audience of pre-teens and young adolescents are in school during its designated time period on weekdays.

    The Series or DuckTales. Since Octoberprogramming on both night's schedules has been somewhat fluid as while all series have a permanent place on the Friday and Sunday primetime schedules, episode premieres of all Disney Channel original series are subject to rotational scheduling depending on the lineup for that given week; depending on the night, these episode premieres usually air Fridays from 8: Encores of the respective night's programs typically air between Special weekends Out of This World Weekend Summer of — a weekend of shows having space themed episodes.

    Weekend April and Summer — a weekend of shows having mystery themed episodes.

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    This was the first special weekend. Summer Adventure Weekend July — a weekend of shows with vacation themed episodes. Flash Forward Weekend Summer — a weekend of shows related to time travel. Freaky Freakend April — a weekend of shows featuring paranormal themed episodes. Weekend April and April — a weekend of shows featuring guest stars from other Disney Channel shows; occurs mostly in April.

    The guest stars usually play a bizarre character. Former Disney Nighttime — As a premium channel from April 18, to April 6,The Disney Channel featured programming aimed at adult audiences during the evening and overnight hours under the banner title "Disney Nighttime".

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    Unlike the nighttime content aired on the channel's then-competitors such as HBO and Showtime at the time of its launch, the "adult" programming featured on The Disney Channel was largely devoid of any overt sexual and violent content. Programming seen during Disney Nighttime included older feature films similar to those seen at the time on American Movie Classicsand eventually Turner Classic Movieswith both Disney film titles and movies from other film studios mixed inalong with original concert specials featuring artists ranging from Rick Springfield to Jon Secada to Elton Johnvariety specials and documentaries.

    Disney Channel Discovery — aired on certain Saturday evenings at 7: Eastern and Pacific Time from October 5, toshowcased family-oriented feature films not previously seen on television or in wide theatrical release. Mystery Night — ran each Tuesday evening starting at 9: The Best of Hollywood — ran each Monday later Sunday evening, starting at 9: Sunday Night Showcase — ran each Sunday evening starting at 9: